- Video Quality: High-definition (HD) videos with clear visuals and sound are favoured. Google's algorithms assess the overall technical quality, including resolution, bitrate, and whether the video is well-produced.
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Relevance to the Search Query: Google prioritises videos that are closely related to a user's search intent. Videos with titles, descriptions, and tags that match the search terms are ranked higher.
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Engagement Metrics: Google considers how users interact with the video. High watch times, likes, comments, shares, and click-through rates signal valuable content, which boosts rankings.
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Video Metadata: Properly optimised metadata, such as keyword-rich titles, descriptions, and tags, helps Google understand the video's content and rank it accordingly.
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Mobile-Friendliness: With mobile users being a significant audience, videos optimised for mobile viewing (quick loading, no excessive buffering) tend to rank better.
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Embedding and Backlinks: Videos embedded on websites or shared across platforms (especially high-authority sites) can boost search rankings. Backlinks and embeds from reputable sites increase a video's credibility.
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User Experience: If the video provides value, solves a problem, or answers a query effectively, it will rank higher. Google's AI evaluates how satisfying and informative the video is to users.
So, creating high-quality, relevant, and engaging videos that consider user experience and technical optimisation can improve their visibility on Google and other search engines.